Are You Using Security Technologies Just for Loss Prevention?

If you are using security technologies just to protect the business from loss or intrusion, you might want to think again. Asset protection (AP) and loss prevention (LP) are both critical to the retail environment but using security technologies to just address these things can cripple a business that could and should be thriving.

Security Technologies and the Silo Effect

The silo effect, where one application, technology solution, or department sands alone to deliver on their one task or purpose can get a job done; but it never becomes the vehicle of success. The success of today’s business is taking a 360-degree view of the business with no preconceived ideas and addressing those needs across the whole, rather than in segments.
In the retail environment, companies have been struggling to overcome service and data silos for decades. It is recognized as one of the most significant barriers to delivering a consistent end-to-end customer experience. And the problem isn’t going anywhere until businesses get a true outside-in view of the business and understand why customers react the way they do, and where processes need to be improved. Fortunately, there is a powerful solution in retail security and video surveillance solutions.

All of Your Tools for Collaboration

Security, merchandising, operations, management, and marketing are all enhanced with one suite of tools—that of security electronics. By integrating transaction data with other things such as traffic count, loss prevention video, heat mapping, directional analytics, and dwell times—all of your employees and process can work together and leverage common knowledge for collective success.

On the Shoulder of Giants

Every department has expert knowledge of their department, but that knowledge can greatly improve the processes in other departments. Security technologies can gain insights from all departments and help you use that across the entire business.
For example, heat mapping and loss prevention security video can show a department why they have unusually high loss, or unusually low sales. Both could be a simple fix such as moving a display to create a sightline or increased customer visibility. A business could learn that sales are lost because of long lines, or that loss increases when employees are tied up at the register and be able to address both problems with a better queuing system. Real time retail video surveillance footage can reveal problems with processes and productivity which could be addressed with better training and increased management awareness.

Educating Vendors

Having a wealth of definitive data also helps educate vendors. Hot and cold data, for example, is useful in showing vendors where their products perform best within the store—which helps improve vendor relation and increases sales.
The retail market is one in which video surveillance and other security technologies can deliver significant and tangible return on investment. As a national electronic security integrator for national and regional retail and hospitality companies, S-Tron brings together a highly skilled and experienced team with in-depth understanding of security technologies and how to leverage them beyond security.

With over 20 years of uncompromising quality, S-Tron’s singular goal is client satisfaction.

3 Indications That It’s Time For A New Video Surveillance Solution

There is no disputing that video surveillance is a critical component of your business’ security system, whether it is one c-store, restaurant, or chain of grocery stores it is a technology that is trusted and proven fundamental to protecting employees, customers, and property. But the question is, when is it time to replace the existing system with a new one?  

It is easy to hold on to old technology as long as possible to try to squeeze out the most value for our money, but doing so can actually cost us a great deal.

With so many frequent developments in technology it can be a hard determination, so we have a few guidelines to help you decide.

Is the Current System Malfunctioning?

This is probably the most common reason for updating a system.  You have seen it before—law enforcement publishing grainy or useless video footage to try to get a lead on a suspect. If the footage had been clear, the suspect would likely already have been in custody. Having a surveillance system is not enough.  For it to be of worth to you, it must be functioning properly. After a while, wear and tear on older equipment takes a toll on its ability to operate properly. Be sure to have your system serviced regularly to maintain the system’s health and detect signs indicating you may need to replace the system. If the system is producing poor quality images, or otherwise malfunctioning it is likely time for replacement.

Is the Business Expanding?

If the business is growing, either in the number of locations or expanding or reconfiguring the current location, it may be time to upgrade your current system. Today’s video surveillance systems are much smarter than their predecessors and offer owners many more advantages. Business owners can employ wireless networks to connect their video network and enable remote management capabilities.

Is the Technology Out of Date?

It is easy to hold on to old technology as long as possible to try to squeeze out the most value for our money, but doing so can actually cost us a great deal. Today’s video surveillance systems are much more cost effective than older versions and offer a host of advantages that can actually save money and improve overall profitability. For example, remote management allows unattended delivery monitoring, as well as process monitoring and verification. They can also reduce false alarms through video verification to keep business running smoothly without costly interruptions. New technology offers highly improved image resolution, scalability, and upgrade options over those of just a few years ago. If the current system does not have enough storage or provide benefits beyond just recording and storing footage, it is probably time for an upgrade.

Video surveillance system upgrades are often overlooked until the old system completely fails. Not only can this leave a serious gap in protection, it also means that the business is not leveraging the most advantage possible from the current technological offerings which could leave them at a serious disadvantage. If you have questions about video surveillance systems and technologies, give S-TRON a call today.

Share a beverage with S-TRON at the upcoming NRF Protect convention

S-TRON, one of the nation’s leading full-service security providers to national retailers & hospitality organizations will have their services on display at the upcoming NRF Protect Convention June 27th & 28th, 2017 at Gaylord National Harbor, Washington., D.C.

Everett Cope, Director of Sales at S-TRON sees the event as a unique opportunity to educate S-TRON’S current & prospective clients on the unique value that S-TRON brings specifically to the retail and hospitality industry. Says Cope:

“Our service as a true systems integrator is second to none, and our mantra as a company is ‘No Customer Left Behind’. We are at the forefront of surveillance, access control, intrusion and business intelligence systems for this industry and we can’t wait to demonstrate all that S-TRON has to offer C-Stores, Grocery Stores, Restaurants and Retail companies”.

Mr. Cope invites attendees of the event to stop by the S-TRON booth, #635 on Tuesday, June 27th from 11:00am to 3:00pm to enjoy a complimentary cocktail while learning about S-TRON’s Advanced Security with Business Intelligence for retailers.

Registration to attend the annual NRF Protect Convention is free for attendees. Learn more on the NRF website

About S-TRON

S-TRON is an electronic security integrator for national and regional retailers with thousands of installation locations and headquarters in Melville, New York. S-TRON provides outstanding customer service for national retail, grocery stores, restaurants and C-stores.

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