Retail Security: Why You are Susceptible to Theft and How to Fix It Now

Retail establishments exist in a fast-paced and ever evolving environment with the goal of profitability. Successful businesses realize that one of the most effective ways to increase profit margins is to reduce loss.  Without your diligence, the retail field can quickly become a battlefield.

Here are some critical ways you are susceptible to theft, fraud and loss and how to dramatically reduce losses.

Employee Theft

Unfortunately, one of the most frequent ways retail establishments experience theft is by employee theft. One of the best ways to discourage this type of loss is by having CCTV cameras in places not frequented by the general public, such as supply rooms.

Successful businesses realize that one of the most effective ways to increase profit margins is to reduce loss.

Returns Theft

More sales naturally generate more returns. Those returns are frequently stored in accessible areas and do not garner the same level of security as new goods on the floor. Thieves notice this and take advantage of the lack of security. You can fix this problem by tighter controls over returns and go-backs and visible security cameras in the area.

Tool Theft

Not only are retail products targets for theft, so are the tools of the retail trade. Most businesses use an abundance of specialized equipment, much of it smaller and easily concealed. These tools are targets because of their uniqueness and ability to be sold online swiftly and easily. Train employees on best practices to maintain the security of the equipment, and make sure the floor is covered by security cameras.

Fraudulent Claims

Every business large or small, is vulnerable to fraudulent claims. Those wishing to defraud the business, whether they are customers or employees, may stage an accident or injury that can cost a substantial amount to litigate. Having CCTV cameras throughout the business not only discourages such practices but also provides footage that can allow you to successfully dispute claims.

Productivity Loss

Perhaps not surprisingly, businesses today face a substantial amount of loss due to lost productivity. This can take the form of low or slow accomplishment of tasks, extended breaks, using company time for personal business or entertainment as well as many other time robbers. While common to every business, the problem can be successfully combatted with well-placed CCTV cameras.


Of course, one of the most obvious ways a business is susceptible to theft is through shoplifting.  There are many ways to combat shoplifting such as implementing theft reduction practices, such as having more employees on the floor, involved customer service, and visible security cameras.

S-Tron Specializes in retail loss prevention and commercial retail security systems. We strive to be at the forefront of our industry so you can be at the forefront of yours. If you have any questions about retail security, please call S-Tron today.

8 Ways To Use Data Analytics to Improve Product Placement

Traditionally, the role of video surveillance in retail was primarily, and nearly exclusively in security. Since the rapid maturation of IP, video, and analytic technologies– that has changed dramatically. The increase in functionality and accessibility has proven to be a real boon to the retail industry and retailers are finding a multitude of beneficial uses for video surveillance analytics, one of the most powerful is in product placement and planning.

Use Video Surveillance Analytics and THRIVE

Retail business owners know the importance of proper product placement. In fact, product placement can make or break a business, retain or lose customers, and solidify relationships with product brands who want to see partners move merchandise. Until recently, businesses relied on current trends, historical sales trends, seasonal shopping patterns, and good old instinct to determine inventory levels and product placement. This, of course, could result in anything from a big win to a devastating fail. Today, video surveillance analytics provides retailers with a wealth of information that changes everything.

Small Changes Can Yield Reward

You’ve seen it. Small, seemingly negligible changes in product placement can reap huge gains. A shoe department of a large chain store saw as much when it was performing poorly. Data analytics revealed that the benches were too close to the wall for shoppers to try on shoes. Simply moving the benches allowed the department to perform far better. Without data analytics,  the store could have missed the problem altogether.

8 Ways To Use Data Analytics to Improve Product Placement

Using heat maps and dwell times can provide an enormous amount of information for improving product placement. Here are some examples.

  • Use popular products to shoppers toward lesser popular products.
  • Uncover flow and ease of movement. It is easy to unintentionally funnel traffic in a specific direction.
  • Measure the effectiveness of special promotions and displays.
  • Use flow of traffic and buyer habits to place products more efficiently.
  • Use heat mapping to direct shoppers to promotions.
  • Gather information to improve flow of traffic and make navigation intuitive.
  • Run A/B displays to discover what truly appeals to customers.
  • Analyze customer behavior to increase their  Units Per Transaction (UPT) rates

Once you know what works, it is easy to develop a repeatable plan for success. The ability to see real-time retail analytics also provides the opportunity to make changes immediately if something isn’t working which can save a campaign. Overall, video analytics give retailers the ability to analyze store traffic and product and merchandising success and use that information to make decisions that better fit the customer, and the business.

About S-TRON

Headquartered in Melville, New York, S-Tron is a national security systems integrator with local, professional service and installation. We serve the restaurant, hospitality, grocery, convenience store, and retail industries.

S-TRON is now a Verified Veteran Owned Small Business (VOSB)

July 21, 2017

Melville, NY


We are thrilled to announce that S-TRON has been verified by the U.S. Department of Veterans Affairs (VA) and the Center for Verification and Evaluation (CVE) as a Veteran Owned Small Business (VOSB).  We have always been proud of our connection to the US Military.  We hire Veterans whenever possible and over 25% of our staff is former US Military including Owner, Steven P. Dunn and President, Peter Mattschull.

“It was an honor to have served our nation in the US Navy and now it is a privilege to serve some of the top businesses in America.  We look forward to growing our client base to include government entities.”  

Steve P. Dunn

Owner, CEO

US Navy Veteran









(Pictured Left to Right – Will Volk -US Airforce, Nelson Reyes – US Army, Peter Mattschull – US Navy, Scott Roybal – US Airforce)

For more about S-TRON visit our profile on US Dept of Veteran Affairs Website Here.

For more information on the Veteran-Owned Small Business Program, click Here.

S-TRON is a National Provider of Electronic Security Equipment, Service, Design and Installations.  We are Licensed by the NYS Dept of State License No. 12000079391.