If You Use Surveillance Technology Just for Security…

Nobody likes to miss out, miss the mark, or fail to execute well, but in retail it happens- a lot. This is especially true when it comes to retail video surveillance systems. If you own a retail business and utilize security cameras purely for security purposes, you are missing out on using it to help your business reach its full potential.

The good news is, it is easy to turn that around.

Yes, Protecting Assets is Important

Having security cameras deters crimes like shoplifting and employee theft. These crimes account for significant retail loss, more than 1.38 percent of retail sales, so it’s understandable that it is a large focus of retail security. Every retailer should be concerned about protecting their assets. Skimming, employee theft, and shoplifting can all be minimized with loss prevention tools such as video surveillance.

A Key Component of Growth

Your surveillance system not only helps prevent loss, it is a critical tool in business growth. With video analytics, retailers have all they need to deliver more value, increase revenue, and create a better customer experience.

Harnessing the Power of Data Analytics

Retail data analytics provides a large amount of data that translates into a wealth of meaningful insights about things like customer count and behavior, employee interactions and productivity, in-store impressions, heat mapping and more.

Real Information Leads to Real Growth

Video analytics provides actionable insights that can help improve in-store performance. With real-time information, you can optimize product placement, compare product placement, monitor promotions, measure customer traffic and dwell times, and measure impressions for promotions among many other information responses.

Optimize Store Efficiency

One of the highest costs for retailers is staffing. It is a huge balancing act to provide enough staff, at the right times. Both overstaffing and understaffing can have huge consequence on the performance of the store and its revenue.

Having access to on-demand and real-time video delivers a clear picture of what is happening in a store so that you can make changes that make sense for the business. For example, it may not be that you need an increased number of employees during certain times of the day, but need a better system of handling the increased traffic. Insight might reveal a need to provide better training for increased productivity. It might even reveal a secret gem of an employee that would be better in a position of leadership.

Lower Total Cost of Ownership

A video surveillance system is an investment, but it is technology well worth the cost. When a retailer reviews how they use the system, and uses it beyond pure security and for improving overall operations, not only does it justify the modest expense, it lowers total cost of ownership.

S-TRON has over 20 years of uncompromising quality and service—from record response times to industry focus, S-TRON beats the competition.

How CCTV Lowers Risk of Slip and Fall Accidents For Restaurants

One of the many important aspects of owning a restaurant or catering business is keeping the risks of slip and fall accidents as low as possible. One slip can mean losing a valuable employee or seeing a customer injured. It can also mean avoiding fraudulent lawsuits. That is why commercial security systems are so very valuable– CCTV lowers the risk of slip and fall accidents.

How Restaurants are Vulnerable to Slip and Fall Suits

In the food industry, slip and fall accidents are the most common cause of injury which leads to legitimate claims. The food industry is also vulnerable to fraudulent claims. Not surprisingly, it can stem from some of the same reasons.

  1. Restaurant environments are inherently dangerous. It is crowded, has lots of movement, and products. The floors are often wet or slippery. Workers are often carrying boxes or trays that obscure vision.
  2. Slip and fall accidents are common but every claim is problematic. Often the incidents happen in a crowded area where vision is obscured or completely out of sight. This means that there is no real way for the owner to argue the legitimacy of the claim.

Important Tips for Lowering Risks

Just by making a few simple changes, you can make your restaurant safer and reduce the likelihood of slip and fall.

  • Institute strict cleaning practices to keep floors free of food and other dangerous items.
  • Require employees wear non-slip shoes.
  • Monitor flow of traffic in the kitchen and dining area and make changes for improvement.
  • Store appliances, products, and supplies properly.
  • Check the floor and carpeting daily for breaks, rips, folds or worn spots.
  • Monitor for spills and clean up immediately.
  • Do not allow employees to stack when carrying trays or boxes in a way that obscure vision or hinders movement.
  • Use skidproof waxes on flooring.

How CCTV and Commercial Camera Systems Help Avoid Suits

Commercial CCTV and surveillance systems are one of the most important elements in reducing the likelihood of injury and of false claims by addressing the two main issues that make restaurants and caterers vulnerable to claims.

  1. CCTV and surveillance camera systems, with both overt and covert cameras,  allow you to monitor for problems that increase danger, such as when employees stack boxes or leave spills. This can help avoid problems that would lead to real and serious injury.
  2. Visible surveillance systems deter acts of fraud. It can also provide you with proof should anyone try.

About S-TRON

S-TRON offers an innovative suite of video surveillance products and professional installation for regional and national chains.  S-TRON is a electronic security integrator for national and regional retail and hospitality companies.

Established in 1995 and headquartered in Melville, NY, we have served thousands of retail locations across the country with best in class equipment installations and ongoing service, maintenance, and support. Our brand promise: “Service Excellence”.

Selecting the Right Restaurant Security System Doesn’t Have to be Hard

If there is one thing that is nearly the same across all restaurants, it is that selecting the right security system is a lot more complex than they had anticipated. But, with the right information and careful consideration, your security system can be perfectly fit to meet the needs of your business.

Ground Up Considerations

If you are building a restaurant from the ground up, you have some unique opportunities to plan ahead for your security system and its needs. Include your security system company in on the design stage so your contractor knows to allow access for additional wiring for your system. You can also make plans in your design for optimal camera placement, even prior to the interior design stage.

Your Concept Has Unique Needs

Knowing how criminals perceive your concept can help you and your security company meet your needs. High-volume bars and restaurants are perceived to be easy targets at closing time, and are desirable targets because they usually have fewer windows and less visibility. However, fast food restaurants, while having more windows, are believed to have more cash than full-service restaurants which tend to have more credit card sales. These factors play a part in the number and placement of cameras.

Size and Layout Matter, Too

The more area there is to cover, the more your security needs increase. Talk to your security company about how the space will be divided and used, what exits are for the public versus ones used by staff, and any design features that may obstruct view from different parts of the establishment.

How Many Registers or Checkout Areas Will You Have?

The greater number of registers your establishment has the greater opportunity for loss. The number and placement of cameras can greatly decrease the incidence of fraud and theft.

Prep and Storage Areas

Video surveillance, as well as other security technologies, are essential in food prep and storage areas to ensure proper food handling as well as reduce shrinkage.

Deliveries, Vendors, and Service Providers

Every restaurant deals with providing access to deliveries and outside services such as janitorial, maintenance, and pest control. Areas of access all need to be covered by security cameras. If deliveries happen at off hours, there may also be a need to view the feed remotely.

Type and Location of Building

Your cctv and video surveillance technician will factor in many elements when suggesting what would be most suited to your building. The amount of lighting, whether the building is free-standing, multi-level, or in a strip mall will all play an important role in the types of equipment that will be used.

S-TRON understands the needs of the hospitality and restaurant market and delivers solutions that will alleviate ongoing challenges. Intelligent CCTV increases safety, protects profitability, and provides managers and owners greater oversight while protecting the vision they have for the business. Have questions? Call us. We are happy to provide the information you need.

Why A Lack of Security Can Be A Big Problem For Retail

If you are a business owner having adequate security is more than just a good idea. Property owners are lawfully required to provide guests with adequate security, and a lack of it that leads to an assault or injury can lead to a premises liability lawsuit.

The Law Requires Proper Security For Retail Operations

The law, which covers instances of lack of security as well as improper and negligent security,  requires all property owners maintain a reasonably safe environment which includes keeping visitors safe from outsiders, even in parking lots.

Here are some examples inadequate or negligent security.

  • A woman is assaulted in a dark and unprotected area of a parking lot
  • A man is badly beaten by a burglar when he enters a hotel room easily due to failing locks and lack of security
  • A man is badly beaten in a parking lot in an area known for gang activity

A Recent Example of the Importance of Restaurant Security

Sometimes the seriousness of a threat only becomes real when we can relate to it personally. Recently, a Texas jury awarded parent of two local college students $27 million when McDonald’s was found liable for failing to provide adequate security in their parking lot. One teen, Denton ward, was attacked and killed by a mob in the parking lot and his friend, Lauren Crisp, was killed in a car crash trying to take Ward to the hospital. Lawyers for the victims’ families argued that McDonald’s failed to employ a security guard or install surveillance equipment even though the area was known for fights.

Evaluating Security Needs

The McDonald’s lawsuit and others like it provide a wake-up call for all public facilities to re-evaluate their current security solutions. Here are some solutions to consider implementing, if you have not already.

  • Monitored security systems
  • Access control systems
  • Panic buttons
  • Visible security presence
  • Warning signs
  • Security risk assessments

To learn more about security solutions, give S-Tron a call today. And if you want more valuable tips, be sure to follow us on LinkedIn & Twitter!

5 Ways Electronic Security Improves the Restaurant Experience

Restaurants face huge challenges in security. A constantly changing customer base, frequent employee turnover, and theft are just a few of the elements that add to the security risk within the restaurant industry. Fortunately, technology has provided a way to solve many of these problems and more. More than just a way to deter crime when an establishment is closed, electronic security solutions for the hospitality industry help the industry address other very serious problems and improve the restaurant experience.

Combating Shrinkage

To maintain a menu cost of between 25 and 35 percent above wholesale, restaurant owners and chefs closely monitor the cost of raw products used to create their plates. Shrinkage, or the the loss of inventory due to theft, waste, and deterioration represents a significant loss to most restaurants. Electronic security allows restaurant owners to vigilantly monitor their product supply to maintain profitability.

Food Handling Violations

Both critical and non critical food handling violations can jeopardize the safety of the food and the success of the establishment. Electronic security can provide the best overview of employees and whether or not best practices are being observed at all times. This can afford the owner the ability to make changes such as implement more training to improve food handling practices and remain in compliance.

Liquor Over Pours

Over pouring to encourage tips is a common practice in many restaurants, and a costly one. Having complete oversight discourages over pour and increases profitability.

Unauthorized Freebies

Unfortunately, many employees want to treat friends and family on the house. The problem is that if it is unauthorized, things can quickly get out of hand. When an establishment starts to see such loss, the installation of a security system can deter practices that are detrimental to the business.

Slip and Fall Liabilities

Electronic security and surveillance can be a critical component in verifying facts in the cases of slip and fall injuries. This can eliminate incidents of fraud and protect the business.

Electronic security systems can be completely tailored to the size, configuration, and needs of any restaurant. S-Tron specializes in integrated, custom designed systems that keep establishments, healthy, safe, and profitable.