Retail Security: Unexpected Benefits of Video Surveillance and CCTV

One of the main reasons retailers have video surveillance and CCTVs installed is to curb theft. Indeed, inventory loss through shoplifting or internal theft is a major factor in retail businesses. According to an annual study by The Global Retail Theft Barometer, 43% of lost inventory is due to employee theft. Video surveillance systems have proven to be one of the most effective ways to combat internal theft and shoplifting, but retailers find surveillance systems also have some unexpected benefits as well.

Here are the top 5 surprising benefits retailers experience:

Improved Employee Safety

When criminals see surveillance cameras they are less likely to commit crimes, especially violent ones. Employees feel safer knowing there is security in place and more able to focus on their duties.

Mobile Access

The best picture of your business is one you can get when you are not around. Mobile video access via smart devices provides insight into business activities you may not otherwise have access to.

Triggered Alerts

When paired with motion sensors, retail store owners can receive smartphone alerts and view video when a prohibited area is accessed.

Big Data Mining

More than just surveilling suspicious activities, video surveillance technologies can also provide business intelligence such as customer traffic and sales patterns, and linger times. This information can be used to improve future displays or place certain products more strategically.

Ability to Offer More Competitive Prices

With video surveillance in place, theft and loss is drastically reduced. With losses down, retailers can remain more competitive in their pricing, boosting sales and customer loyalty.

S-TRONs suite of advanced video surveillance and cctv provides critical reporting metrics, safety, and security in one innovative solution. For best-in-class products for regional or national chains, give S-TRON a call today.

Tina Dunn
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