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Retail Loss Prevention: 5 Ways to Maximize CCTV Systems

Retail theft, whether it is due to shoplifting or employee theft, is one of the biggest factors negatively impacting the profitability of any retail establishment. No matter how secure a store may be, there are always ways to improve security. One of the best ways to do that is to ensure that you are maximizing your video surveillance and CCTV system to its full effectiveness.

A retail video surveillance and CCTV system is an essential part of any loss prevention strategy. Here are a few simple but critical ways you can maximize your system and reduce theft.

Prioritize Your Cameras

Most facilities do not have a surveillance system that covers every inch of the facility. There are many common reasons for this, including unique and challenging store lay out, physical obstructions, and budgetary issues. Take a close and critical look at the business layout and processes and prioritize what needs to be covered, then implement the security camera coverage accordingly.

Position Your Cameras Wisely

Often, a business owner will have an idea of the area that needs to be covered, but fails to consider the conditions under which it would be recording as well as the capabilities of the camera. Video surveillance camera placement is not just about the optimal angle, it is also about optimally using the camera’s features and capabilities within the given environment.

Maximize Your CCTV System with the Right Cameras

Consider the true needs of each area of coverage, and then match the type of camera to the need. In many cases, a facility does not need more cameras. It just needs the right kind for the application, whether you need to cover POS in fine detail or a way to better capture images over a wider space in challenging lighting.

Consider a CCTV System Upgrade

If you have had your CCTV system a while, consider investigating what options are available today. As security technology advances quickly, upgrading can have significant value to the business in many ways, in addition to loss prevention. The cost of upgrades is minimal compared to the added value.

Integrate Business Data with Video Surveillance

One of the most valuable ways to maximize your CCTV system is to integrate it with business intelligence. The insights provide a more in-depth view of the business so that you can stop loss, reduce shrinkage and improve processes. The insights you gain are immediate and actionable and the results are powerful.

Installing, upgrading, or integrating your retail CCTV system can foster profitability and peace of mind. Established in 1995 and headquartered in Melville, NY, S-TRON serves thousands of retail locations with distinction.

Retailers: Is It Time to Upgrade to IP Video?

Businesses implement security camera systems for many reasons, such as protecting their employees and assets. They also play a role in preventing theft, detecting customer movement and habits, and in improving operations. If you’ve used a surveillance system for some time, it’s likely an analog system which has been the standard for decades. Recent and swift advances in the security technology industry, however, has brought us digital video surveillance systems which far exceed their counterparts. With these advances, the industry as a whole has changed making it the ideal time to upgrade to a digital video surveillance system.

What’s the Difference Between Analog and IP

There are many differences of course, but the defining difference is that analog camera systems need a direct physical connection to a recording device and use a lower resolution NTSC standard. Digital cameras, also known as IP cameras, link to the local area network rather than having a wired connection and achieve much higher resolutions.

Pro Tip: The cost of surveillance technologies have dropped dramatically making it very affordable and accessible technology.

6 Reasons to Upgrade to an IP Security System

There are many reason people are reluctant to upgrade their video surveillance systems, such as believing it will be cost prohibitive or a desire to use the old system until it no longer works. These important reasons will explain why upgrading is not only beneficial, ut economical.

Lower Cable Costs

Analog Camera systems require three cables, power, audio, and video. IP cameras use a single cable that handles between 4 to 8 cameras.

Higher Resolution

Resolution is the amount of detail a camera can capture. Analog cameras, which have low resolution, cannot provide TV standard resolution, while IP cameras provide a resolution which is many times higher. This means that IP cameras capture clear images, even while moving.

Better Image Quality

Images do not help much if they are not clear enough to identify individuals. The higher resolution of IP camera systems means the images are much clearer. Also, since the images are being recorded digitally and not being converted from analog to digital, there is no loss in the quality of images.

Remote Access

Digital cameras can be accessed remotely which allows the user to view video anytime and from anywhere.

Cost Effective

One of the most prevalent misconceptions about upgrading to an IP camera system is that it is expensive and running one might be cost prohibitive. First, the cost of surveillance technologies have dropped dramatically making it very affordable and accessible technology. Also, since the system can serve many purposes, and the NVR is able to manage video surveillance as well as operates as a foundation for data and storage needs of a remote location the overall cost is lower and advantages higher.

It’s Near the End of Analog

Low definition analog camera camera systems and DVR have nearly reached the end of their technological lifespan. The competitively priced more advanced technology is making analog obsolete.

About S-TRON

These are just a few of the many reasons upgrading to an IP video surveillance system will enhance your security, enhance your business insights, and reduce your overall costs. S-Tron specializes in retail loss prevention and addresses your specialized needs with individualized solutions.

Vulnerabilities that Ruin Businesses: Protect Your Business from the Top Five

As crime becomes more sophisticated, business owners are faced with some serious considerations when it comes to security. Whether it is a restaurant, retail, grocery or convenience store, all experience the same five top vulnerabilities; and these vulnerabilities have the power to take down any business.
In order to protect your business, consider these top five vulnerabilities.

Burglary and Robbery

A business burglary happens every four minutes somewhere in the United States. Both burglary and robbery put your business, and the lives of your employees and customers in extreme risk.

Employee Theft

Employees steal $50 billion a year from their employers and up to 75% have stolen at least once. One third of all business bankruptcies are a result of employee theft.

Liability

It is no secret that con artists are looking to make a fast– and dishonest—buck by claiming they were harmed by your business. Many of them are so exceptional at their craft that proving them wrong is near impossible without the right tools in place.

Fire and Emergencies

Fire and other emergencies have a devastating impact on your business. Some are beyond your control while others are preventable. In either case, being proactive in prevention as well as having a plan of action in case of an event can limit damages and protect lives.

Vandalism

Vandalism may seem like a minor problem but each act of vandalism encourages another. Not only does removing spray paint and fixing windows add up over the long haul, all it takes is someone damaging a critical piece of equipment to cripple a business for days, or even permanently.

Preventing the Big Five

We understand that knowing and understanding your vulnerabilities is not enough. You need practical and strategic solutions you can implement immediately. Here are those solutions.

  • Keep entries and parking lots well-lit so they can be seen from the street.
  • Keep landscaping low to prevent creating places to hide.
  • Use security cameras indoors and outdoors of the property. Security cameras serve as a strong crime deterrence.
  • Install Panic buttons.
  • Use a motion intrusion system.
  • Install deadbolt locks on exterior doors and keep locked when not in use.
  • Use fencing.
  • Use access control systems to and only give access to areas necessary to do the job.
  • Keep security cameras focused on registers, stock rooms, and other critical areas.
  • Use access control to prevent visitors from going in dangerous areas.
  • Discourage loitering outside your business.
  • Monitor food prep areas.
  • Keep recorded video at least 30 days. Consider cloud storage.
  • Have a monitored fire and environmental alarm system.
  • Train employees on emergency procedures.

Founded in 1995 and headquartered in Melville, NY, S-TRON is an electronic security integrator with national reach. S-TRON serves its clients with best in class equipment installations, ongoing service, maintenance and support.