If You Use Surveillance Technology Just for Security…

Nobody likes to miss out, miss the mark, or fail to execute well, but in retail it happens- a lot. This is especially true when it comes to retail video surveillance systems. If you own a retail business and utilize security cameras purely for security purposes, you are missing out on using it to help your business reach its full potential.

The good news is, it is easy to turn that around.

Yes, Protecting Assets is Important

Having security cameras deters crimes like shoplifting and employee theft. These crimes account for significant retail loss, more than 1.38 percent of retail sales, so it’s understandable that it is a large focus of retail security. Every retailer should be concerned about protecting their assets. Skimming, employee theft, and shoplifting can all be minimized with loss prevention tools such as video surveillance.

A Key Component of Growth

Your surveillance system not only helps prevent loss, it is a critical tool in business growth. With video analytics, retailers have all they need to deliver more value, increase revenue, and create a better customer experience.

Harnessing the Power of Data Analytics

Retail data analytics provides a large amount of data that translates into a wealth of meaningful insights about things like customer count and behavior, employee interactions and productivity, in-store impressions, heat mapping and more.

Real Information Leads to Real Growth

Video analytics provides actionable insights that can help improve in-store performance. With real-time information, you can optimize product placement, compare product placement, monitor promotions, measure customer traffic and dwell times, and measure impressions for promotions among many other information responses.

Optimize Store Efficiency

One of the highest costs for retailers is staffing. It is a huge balancing act to provide enough staff, at the right times. Both overstaffing and understaffing can have huge consequence on the performance of the store and its revenue.

Having access to on-demand and real-time video delivers a clear picture of what is happening in a store so that you can make changes that make sense for the business. For example, it may not be that you need an increased number of employees during certain times of the day, but need a better system of handling the increased traffic. Insight might reveal a need to provide better training for increased productivity. It might even reveal a secret gem of an employee that would be better in a position of leadership.

Lower Total Cost of Ownership

A video surveillance system is an investment, but it is technology well worth the cost. When a retailer reviews how they use the system, and uses it beyond pure security and for improving overall operations, not only does it justify the modest expense, it lowers total cost of ownership.

S-TRON has over 20 years of uncompromising quality and service—from record response times to industry focus, S-TRON beats the competition.

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Tina Dunn

Director of Marketing at S-TRON
S-Tron provides superior security systems project management during implementation and dedicated service management after installation for retail and hospitality companies nationwide.
Tina Dunn
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