If you are using security technologies just to protect the business from loss or intrusion, you might want to think again. Asset protection (AP) and loss prevention (LP) are both critical to the retail environment but using security technologies to just address these things can cripple a business that could and should be thriving.
Security Technologies and the Silo Effect
The silo effect, where one application, technology solution, or department sands alone to deliver on their one task or purpose can get a job done; but it never becomes the vehicle of success. The success of today’s business is taking a 360-degree view of the business with no preconceived ideas and addressing those needs across the whole, rather than in segments.
In the retail environment, companies have been struggling to overcome service and data silos for decades. It is recognized as one of the most significant barriers to delivering a consistent end-to-end customer experience. And the problem isn’t going anywhere until businesses get a true outside-in view of the business and understand why customers react the way they do, and where processes need to be improved. Fortunately, there is a powerful solution in retail security and video surveillance solutions.
All of Your Tools for Collaboration
Security, merchandising, operations, management, and marketing are all enhanced with one suite of tools—that of security electronics. By integrating transaction data with other things such as traffic count, loss prevention video, heat mapping, directional analytics, and dwell times—all of your employees and process can work together and leverage common knowledge for collective success.
On the Shoulder of Giants
Every department has expert knowledge of their department, but that knowledge can greatly improve the processes in other departments. Security technologies can gain insights from all departments and help you use that across the entire business.
For example, heat mapping and loss prevention security video can show a department why they have unusually high loss, or unusually low sales. Both could be a simple fix such as moving a display to create a sightline or increased customer visibility. A business could learn that sales are lost because of long lines, or that loss increases when employees are tied up at the register and be able to address both problems with a better queuing system. Real time retail video surveillance footage can reveal problems with processes and productivity which could be addressed with better training and increased management awareness.
Having a wealth of definitive data also helps educate vendors. Hot and cold data, for example, is useful in showing vendors where their products perform best within the store—which helps improve vendor relation and increases sales.
The retail market is one in which video surveillance and other security technologies can deliver significant and tangible return on investment. As a national electronic security integrator for national and regional retail and hospitality companies, S-Tron brings together a highly skilled and experienced team with in-depth understanding of security technologies and how to leverage them beyond security.
With over 20 years of uncompromising quality, S-Tron’s singular goal is client satisfaction.
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